Prepare a Brief

Preparing a brief is the process of assembling all of the information we require in order to provide a quote to you for branded merchandise or a merchandising program. Briefs can vary from extremely specific to extremely general, examples of each are:

• Extremely Specific - "I need a quote on 56 white cotton Johnny Bobbin long sleeve tees with a small black print on the left chest delivered to Brisbane by the middle of next month"
• Specific - "Can you please give me a price on 100 or so t-shirts with a 1 colour print on the back. I don't know the shirt colour but the print colour is red so it needs to look nice with a red print and it has to come in a men's and a ladies fit"
• General - "I have an event in a month and I need some nice gifts to give to attendees. My budget is $4-$5, there will be about 150 attendees and it's in the automotive industry. My logo has to appear in 2 colours"
• Extremely General - "I need some gifts to put in a membership pack to a kids club, it should probably have our logo on it which can be in 1, 2 or 3 colours, the kids are 8-13 years old, boys and girls, it's an ongoing need so there is no specific deadline for delivery but it needs to be cheap and I need the pricing by tomorrow at 3pm.

The more general a brief is, the more products fit it and the longer it might take to prepare. The kinds of questions we might ask you ( and which you ought to be prepared for) are:

• How many do you need?
• How many colours is your logo? Do you have a 1 colour version?
• When do you need them by?
• Do you have a min/max budget?
• How are they being distributed to recipients?
• Are there specific safety standards that are required to be met?
• Is there a particular theme the products might relate to?
• Is there a particular marketing message the products will be associated with?
• Is specific packaging required?
• What is the age and demographic of your target market?
• What kind of quality image would you like the product to project?
• Are there products you have done before which you would not want to repeat?
• Who is making the final decision on the products to utilize?
• Does the clothing need to be a particular fabric?
• How long is the clothing going to be worn?
  etc,etc

Lastly, it helps to be clear on whether you after only a very specific solution or whether you would like us to suggest items you may not have considered. Our consultants spend a lot of time keeping abreast of developments in products and technologies and can recommend unique products that compliment your message or products better than you thought was possible.