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Industry
While expanding and changing rapidly, the Promotional Products
Industry is relatively mature with a well established network
of manufacturers, importers, decorators and other specialists
ready to produce merchandise as quickly as possible.
There are in excess of 2000 distributors in Australia but
only 200 or so are full service distributors offering the
full range of products and associated services. The balance
of distributors are small shops and specialists that only
offer a single product or service or a narrow band of services
to a niche industry sector.
The mark of a professional full service distributor is
membership in APPA, the industry body and we strongly recommend
only ever dealing with APPA members.
Distributor sales in Australia are worth
in excess of $2.2 billion dollars per annum and these figures continue
to grow well in excess of inflation each year due to the
outstanding value for marketing money obtained from promotional
products.
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