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Increase Number of Sales
It's a well known fact that getting new customers is more
difficult than keeping existing ones so an effective method
of increasing sales is increasing the number of sales from
your current customer base. Encouraging someone that purchases
once a month to purchase twice a month will increase sales
to that client 100% yet this improvement can be achieved
(depending on your circumstances) with the low costs method
of promotional products.
Take as a simple example a window cleaning business with a
regular client base. Once a year or so this business receives
a phone call from a regular client asking for their windows
to be cleaned. The service and pricing is good and the client
is happy with their annual clean. To increase their sales
this window cleaning company might give every client they
clean windows for a outdoor thermometer with a suction cup
and after cleaning the windows they would apply it to the
outside of the window in a convenient location. The client
appreciates the gift and checks the temperature every few
days, each time seeing the logo and phone number for the window
cleaning company. This serves 3 important functions that will
increase the number of sales
- It creates goodwill with the client, encouraging repeat
business
- It ensures the contact details of the window cleaner
are at hand when they are ready to have the windows cleaned
again instead of looking them up in the yellow pages amongst
their competitors
- It causes the client to look at the condition of their
windows more often, possibly increasing the frequency
of the window cleaning.
At $80-$120 a clean, this $2 product will pay for itself
many times over during it's 5-7 year life expectancy through
increased numbers of sales.
Talk to us about your business and what product based strategies
would set you apart from your competition.
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