It's a well known fact that getting new customers is more difficult and expensive than keeping existing ones, so an effective method of increasing sales is increasing the number of sales from your current customer base. Encouraging someone that purchases once a month to purchase twice a month is a smart way to increase your sales.

For example a window cleaning business with a regular client base, around once a year receives a phone call from a regular client asking for their windows to be cleaned. The service and pricing is good and the client is happy with their annual clean. However in order to increase their sales the window cleaning company might give every client they clean windows for an outdoor thermometer with a suction cup. After cleaning the windows they would apply it to the outside of the window in a convenient location. The client appreciates the gift and checks the temperature every few days, each time seeing the logo and phone number for the window cleaning company. This serves 3 important functions that will increase the number of sales

It creates goodwill with the client, encouraging repeat business and making it easy for them to supply referralls

It ensures the contact details of the window cleaner are at hand when they are ready to have the windows cleaned again instead of looking them up in the yellow pages amongst their competitors

It causes the client to look at the condition of their windows more often, possibly increasing the frequency of the window cleaning.

At $80-$120 a clean, this $2 product will pay for itself many times over during it's 5-7 year life expectancy through increased numbers of sales.

Talk to us about your business and it's goal and we can suggest product based marketing strategies that will set you apart from your competition.