Promotional Products are an excellent tool for increasing your average sale value whether you supply products, services or something in-between. Here are some examples of how typical small businesses might use Promotional Products for this purpose.

Client: Health Club
Goal: Increase proportion of new clients and renewing members signing up for 12 month membership instead of the more common 6 month membership.
Prior to the promotion period, 60% of new members and renewing members opted for a 6 month membership.  Offering a branded sports bag, towel and water bottle as an incentive to join for 12 months increases the percentage to 80%.
Results: Cost of 100 packs approx $2000. Additional Revenue approx $20,000.  Net increase in revenue $18,000.

Additional Benefits: Increased customer satisfaction and retention, increased brand exposure

Client: Flower Shop
Goal: Increase average sale value from $45 to $55.
People purchasing flowers often do so for someone else to celebrate significant dates.  Running a 'Spend $65 ore more and receive a Free Quality Wall Calendar' promotion will encourage someone to spend a bit more to obtain a quality wall calendar....excellent for helping them to remember those important dates.  At the same time, why not offer to ring them in a year to remind them about the event?
Results: Cost of 250 calendars approx $1250.  Increase in average sale value $10.   Net increase in revenue approx $3,750
Additional Benefits: increased customer satisfaction, your phone number on their wall for a year so you are front of mind, opportunity to capture customer contact details.

Client: Bank
Goal: Get 50 teenagers to open an account with your branch

Clients for a bank are extremely sticky because of the hurdles faced in changing banks.  Securing clients when they are young will lead to long term clients.  The bank is exhibiting at a fair or expo of some type an is prepared to hand out flyers to school students.  An exciting product that the kids will find desirable will create lineups of students wanting to get one, providing an opportunity to question them on whether they know the benefits of your bank/branch over others.  A desirable product will create buzz during the event and massive brand exposure during and after.   1,000 products costing $2 each are given out, 1,000 students are asked a simple series of questions and appropriate information given out along with the products.

Results: Cost of products, $2,000. Number of New Accounts: 50 Approximate Lifetime Value of  each New Account: $15,000
Additonal Benefits: Banks brand enhanced as being friendly and family oriented

On-pack promotions are another excellent example in the retail industry, how often have you purchased something extra or something larger in order to get the package with the additional item attached?  What examples have you experienced of the power of promotional products to increase average sale value?