Digital Printing

Digital printing is printing done directly by a computer, generally speaking digital printing is done on paper and is a very cost effective way to get small volumes of printed material. More recently digital printing has developed to allow direct printing onto textiles like flags and t-shirts and even onto solid items like golf balls. In fact, almost any item that can lie flat can be digitally printed, wood, tiles, metal...even eggs. In 2007 it even became possible to print a white ink onto a dark product, which was one of the biggest limitations of digital printing prior to that.

Another significant drawback of digital printing is the weakness of colours. If rich vibrant colours are needed on a print then digital printing is not suitable. All colours appear flat and dull in comparison to screen printing.

However, digital printing can't be beaten for price when artwork has lots of colours and the quantities being printed are relatively low.